This little one had an allergic reaction to a new brand of litter and developed some hot spots. They were minor at first, but then the 4th of July fireworks kicked her anxiety into high gear and… here we are. She has definite feelings about the collar, me, and the horse I rode in on… … Read More about Why Burnout Keeps Us Trapped (and how to escape)

Anyone else have the Olympics going 24/7 at their house? We’re huge fans of the Olympics here – nonstop world-champion-level sports plus the world coming together for something larger than itself? Yes, please! Two sports returning this year after being dropped from the Olympics following the 2008 Beijing Games: baseball and softball. They may only … Read More about How To Knock Any Type Of Sales Copy Out Of The Park

Ever wonder why your sales copy sounds so dry and boring… even though in real life you’re the funniest person in the room? It’s not your fault – we were all taught to write more formally than we speak. Even now, I still replay the old “to use or not to use the Oxford comma” … Read More about 5 Simple Ways To Add Personality To Your Sales Copy

Worst copywriting advice ever? “Start at the beginning… and when you come to the end, stop.” The truth is: if you’re sitting down to write sales copy, following the Mad Hatter’s advice will keep you STUCK. When you’re writing sales copy, the first thing your reader needs to see is a juicy, hooky headline – … Read More about Worst. Copywriting. Advice. Ever. (…and what to do instead)